SEO web-resource strategy development
Nataliia Solodka, O. Liashenko
Abstract
A set of measures has been proposed to increase positions of the Web-resource in Google Search Engine. The introduction of the step-by-step SEO optimization has been demonstrated using the specific example of the current website of a structural unit of a higher education institution, with the analysis of the effectiveness of SEO-works performed. The results of the conducted comparative SEO-analysis of the Department’s website before and after the carried out SEO optimization have been presented. There have been taken into account indicators such as the web-page download speed, traffic, referral links, etc. The general part of transitions to the website increased due to the expansion of functionality. The results obtained during the study performed will contribute to solving specific practical problems of increasing the ranking of websites in the list of search engines and will be useful for those who plan to carry out activities to promote the website in outputs of search engines.