Through narratives we learn: Exploring knowledge-building as a marketing strategy for prosocial water reuse
Han-fen Hu, Anjala S. Krishen, Jesse L. Barnes
Topics & Concepts
ReuseStorytellingCredibilityPopulationNarrativeMarketingBusinessPsychologyKnowledge managementSociologyEngineeringComputer sciencePolitical scienceLawWaste managementLinguisticsDemographyPhilosophyEnvironmental Education and SustainabilityEnvironmental Sustainability in BusinessFood Waste Reduction and Sustainability