Does risk preference matter to consumers’ willingness to pay for functional food: Evidence from lab experiments using the eye-tracking technology
Shihang Zhen, Xianli Xia, Luchen Huang, Yihan Cao, Hanliang Fu, Yanjun Ren
Topics & Concepts
Willingness to payPreferencePurchasingFunctional foodFood choiceBusinessEye trackingConsumption (sociology)MarketingEconomicsMicroeconomicsFood scienceMedicineComputer scienceBiologySocial scienceSociologyComputer visionPathologyConsumer Attitudes and Food LabelingFood Waste Reduction and SustainabilityOrganic Food and Agriculture