Litcius/Paper detail

Exploring how product descriptors and packaging colors impact consumers’ perceptions of plant-based meat alternative products

Daniella Sucapane, Caroline Roux, Kamila Sobol

2021Appetite81 citationsDOI

Topics & Concepts

PerceptionProduct (mathematics)Matching (statistics)Packaging and labelingBusinessConsumer behaviourMarketingAdvertisingPsychologyFood scienceMathematicsStatisticsBiologyGeometryNeuroscienceConsumer Attitudes and Food LabelingColor perception and designSensory Analysis and Statistical Methods
Exploring how product descriptors and packaging colors impact consumers’ perceptions of plant-based meat alternative products | Litcius