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Two forms of customer involvement and new product development performance in the digital context: The moderating role of new product development stage

Keying Lu, Tengjian Zou, Jian Du

2024Technovation17 citationsDOI

Topics & Concepts

New product developmentContext (archaeology)Product (mathematics)BusinessProcess managementMarketingStage (stratigraphy)HistoryPaleontologyMathematicsGeometryBiologyArchaeologyOpen Source Software InnovationsKnowledge Management and SharingDigital Marketing and Social Media
Two forms of customer involvement and new product development performance in the digital context: The moderating role of new product development stage | Litcius