Litcius/Paper detail

Virtual reality as a promotion tool for small independent stores

Gwia Kim, Byoungho Jin, Daeun Chloe Shin

2021Journal of Retailing and Consumer Services51 citationsDOI

Topics & Concepts

Computer scienceVirtual realityPromotion (chess)MultimediaHuman–computer interactionAdvertisingBusinessLawPoliticsPolitical scienceVirtual Reality Applications and ImpactsFlow Experience in Various FieldsConsumer Retail Behavior Studies