Show me the impact: Communicating “behavioral impact message” to promote pro-environmental consumer behavior
Xushan Sheng, Xiaoling Zhang, Xinyue Zhou
Topics & Concepts
PsychologyConsumer behaviourEnvironmental impact assessmentEnvironmental economicsBusinessAdvertisingSocial psychologyEconomicsEcologyBiologyEnvironmental Education and SustainabilityClimate Change Communication and PerceptionEnvironmental Sustainability in Business