Nudging energy efficiency behavior: The effect of message framing on implicit discount rate
Jiyong Park, Woojin Son, HyungBin Moon, JongRoul Woo
Topics & Concepts
Framing (construction)Framing effectEconomicsEfficient energy useProspect theoryPurchasingLoss aversionValuation (finance)MicroeconomicsPsychologyPersuasionSocial psychologyFinanceOperations managementEngineeringStructural engineeringElectrical engineeringEnergy Efficiency and ManagementEconomic and Environmental ValuationSustainable Building Design and Assessment