Information Systems Integration to Enhance Operational Customer Relationship Management in the Pharmaceutical Industry
Petr Svoboda, Taher M. Ghazal, Mohammed A. M. Afifi, Deepak Kalra, Muhammad Turki Alshurideh, Haitham M. Alzoubi
Topics & Concepts
BusinessProcess managementKnowledge managementCustomer relationship managementComputer scienceMarketingOrganizational and Employee PerformanceTechnology Adoption and User BehaviourOrganizational Leadership and Management Strategies