<scp>AI</scp> marketing and <scp>AI</scp>‐based promotions impact on consumer behavior and the avoidance of consumer autonomy threat
George S. Spais, Ian Phau, Varsha Jain
Abstract
None of the authors have a conflict of interest to disclose. Data sharing not applicable to this article as no datasets were generated or analysed during the current study.
Topics & Concepts
AutonomyMarketingBusinessConsumer behaviourAdvertisingPolitical scienceLawPsychology of Moral and Emotional JudgmentAI in Service InteractionsEthics and Social Impacts of AI