Extending the theory of planned behavior to understand consumer purchase behavior for organic vegetables in Brazil: The role of perceived health benefits, perceived sustainability benefits and perceived price
Lethicia Camila Dorce, Marcelo Corrêa da Silva, Juliana Rosa Carrijo Mauad, Carla Heloísa de Faria Domingues, João Augusto Rossi Borges
Topics & Concepts
Theory of planned behaviorSustainabilityPsychologyStructural equation modelingConsumer behaviourSocial psychologyPerceived controlControl (management)MarketingBusinessEconomicsManagementBiologyEcologyMathematicsStatisticsOrganic Food and AgricultureEnvironmental Sustainability in BusinessEnvironmental Education and Sustainability