Product portfolio analysis towards operationalising science-based targets
Sepideh Moshrefi, Shiva Abdoli, Sami Kara, Michael Zwicky Hauschild
Abstract
Introduction of planetary boundaries for representing the carrying capacity of earth has led to the concept of absolute sustainability. Accordingly, Science-based-targets (SBTs) have been introduced as a holistic and top-down initiative to guide companies towards reducing their environmental impacts. However, operationalization of SBTs requires structured, and bottom-up guidance. This paper first depicts critical factors for companies to stay profitable while moving towards SBTs. This paper then introduces a methodology to conduct product portfolio analysis with consideration of environmental impacts of products, market growth, and share (volume). A case study is used for the demonstration applicability and usefulness of the methodology.