Consumer engagement in chatbots and voicebots. A multiple-experiment approach in online retailing context
Kumar Rohit, Amit Shankar, Gagan Katiyar, Ankit Mehrotra, Ebtesam Abdullah Alzeiby
Topics & Concepts
Customer engagementExperiential learningContext (archaeology)PsychologyProduct (mathematics)User engagementCognitionBrand engagementBusinessMarketingKnowledge managementAdvertisingComputer scienceSocial mediaWorld Wide WebPedagogyMathematicsPaleontologyNeuroscienceGeometryBiologyAI in Service InteractionsDigital Marketing and Social MediaTechnology Adoption and User Behaviour