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The synergy of immersive experiences in tourism marketing: Unveiling insightful components in the ‘Metaverse’

Kritcha Yawised, Darlin Apasrawirote

2025Journal of Destination Marketing & Management18 citationsDOI

Topics & Concepts

MetaverseTourismMarketingBusinessComputer scienceGeographyHuman–computer interactionVirtual realityArchaeologyVirtual Reality Applications and ImpactsEducational Games and Gamification
The synergy of immersive experiences in tourism marketing: Unveiling insightful components in the ‘Metaverse’ | Litcius