Digital daydreams: Exploring consumer motivations for engaging with the metaverse
Sigma Soni, Parvinder Arora, Dharun Kasilingam, Varsha Jain
Topics & Concepts
MetaverseBusinessAdvertisingSociologyComputer scienceHuman–computer interactionVirtual realityVirtual Reality Applications and ImpactsDigital Marketing and Social MediaAI in Service Interactions