Which Attributes Are the Most Important in the Context of the Slow Food Festival?
Darko Dimitrovski, Slađana Starčević, Veljko Marinković
Abstract
The study aims to understand slow food festivals relationship between the attributes and satisfaction, as well as the impact of visitor satisfaction on festival image and word of mouth. In addition, the relevance of the FESTPERF variable structure – reinforced with a festival image as a novel variable – is examined in the specific context of the slow food event. The fit and validity of the model were tested using confirmatory factor analysis, structural equation modeling was conducted to test the relationships between the model variables, while multi-group analysis was applied to explore the moderating effect of age. Food locality and taste and quality of food were found to be the main triggers of visitor satisfaction, while taste and quality of food, food service quality, programme content and accessibility and signage were found to be important antecedents of satisfaction among the younger population compared with older respondents.