Marketing and Artificial Intelligence
Sujata Ramnarayan
Abstract
Technologies are changing marketing due to the amount of information available to consumers, along with information being generated by consumers. Marketers face a challenge with greater volume and variety of data generated at a faster rate than ever before along with fragmentation of channels. This data when combined with artificial intelligence presents an opportunity to marketers to provide value add at a granular level and a personalized customer experience round the clock 24/7/365. Treating customers as individuals by offering an optimized personalized offering, sending the right personalized message at the right time through their preferred channel is the promise of data fed into AI algorithms. Artificial intelligence has the potential to transform companies by making sense out of an insanely voluminous variety of data being generated with its ability to serve customers more effectively and efficiently, personalizing at scale.