How Nationalistic Appeals Affect Foreign Luxury Brand Reputation: A Study of Ambivalent Effects
Boris Bartikowski, Fernando Fastoso, Heribert Gierl
Topics & Concepts
ReputationAdvertisingEthnocentrismAffect (linguistics)PatriotismAmbivalenceContext (archaeology)MarketingBusinessPsychologySocial psychologySociologyPoliticsPolitical scienceLawSocial sciencePaleontologyBiologyCommunicationPsychology of Moral and Emotional JudgmentCultural Differences and ValuesSocial and Intergroup Psychology