Industry 4.0 enablers in retailing: a literature review
Roberto Bruni, Michela Piccarozzi
Abstract
Purpose The aim of this paper is to study and describe the Industry 4.0 (I4.0) concept in the retail industry by identifying the technology enablers, the benefits and the challenges involved in adopting these technologies. Design/methodology/approach The work is built on a systematic literature review (SLR) about the I4.0 concept within retail studies through the enablers codified by the Industry 4.0 literature. Findings The concept of Industry 4.0 within the retail context is presented through three relevant technology enablers I4.0 emerges as a latent concept represented by technologies adopted to study customer behaviour and manage customer relationships and, partially, to optimise retail management. Furthermore, the paper highlights the benefits and challenges stemming from the adoption of I4.0 technology enablers in the retail industry. Originality/value The use of a SLR to describe the I4.0 concept in the retail industry identifying the relevant technology enablers and their relations. The article lays the foundations for future studies on the integrated effects of the contemporary actions of multiple technologies on retail management.