Neuromarketing and decision-making: Classification of consumer preferences based on changes analysis in the EEG signal of brain regions
Mounir Ouzir, Houda Chakir Lamrani, Rachel L. Bradley, Ismail El Moudden
Topics & Concepts
NeuromarketingElectroencephalographyParietal lobeFrontal lobeBrain activity and meditationPsychologyOccipital lobeLateralization of brain functionCognitive psychologyNeuroscienceComputer scienceEEG and Brain-Computer InterfacesNeural and Behavioral Psychology StudiesColor perception and design