A creative-mix or variety-mix fusion experience? Examining marketing strategies for ethnic fusion restaurants
Stephanie Q. Liu, Laurie Wu, Chen‐Ya Wang
Topics & Concepts
MarketingHospitalityBusinessEthnic groupMarketing mixVariety (cybernetics)AdvertisingTourismSociologyPolitical scienceComputer scienceAnthropologyLawArtificial intelligenceCulinary Culture and TourismWine Industry and TourismConsumer Behavior in Brand Consumption and Identification