The Impact of Integrated Marketing Communications Tools on Achieving Competitive Advantage in Jordanian Universities
Fu’ad Abdallah Al-Fakeh, Mustafa S. Al-Shaikh, Sulieman Ibraheem Shelash Al-Hawary, Leen Sulieman Mohammad, Dalbir Singh, Anber Abraheem Shlash Mohammad, Abdullah Matar Al-Adamat, Mohammad Hamzeh Hassan Al-Safadi
Topics & Concepts
Competitor analysisMarketingOrder (exchange)BusinessCompetitive advantagePosition (finance)Test (biology)PaleontologyBiologyFinanceOrganizational and Employee PerformanceCustomer Service Quality and LoyaltyDigital Marketing and Social Media