Litcius/Paper detail

Does a cute artificial intelligence assistant soften the blow? The impact of cuteness on customer tolerance of assistant service failure

Xingyang Lv, Yue Liu, Jingjing Luo, Yuqing Liu, Chunxiao Li

2020Annals of Tourism Research341 citationsDOI

Topics & Concepts

HospitalityComputer scienceService (business)TourismCustomer serviceArtificial intelligenceHospitality industryMarketingBusinessLawPolitical scienceAI in Service InteractionsCyberloafing and Workplace BehaviorConsumer Retail Behavior Studies
Does a cute artificial intelligence assistant soften the blow? The impact of cuteness on customer tolerance of assistant service failure | Litcius