Revolutionizing Tourism and Hospitality Services: Integrating AI in the Metaverse
Arjun J. Nair, Sridhar Manohar, Amit Mittal, Vandana Khanna
Abstract
The purpose of the study is to examine the integration of AI into the metaverse for exploring the potential benefits and issues in the hospitality and tourism industry. The study highlights the structure of integration through a conceptual model and fragmenting each parameter included separately and covers a comprehensive analysis of the structural formulation of a metaverse in the industry. Additionally, elaborates on security issues and countermeasures. The paper provides a framework for businesses in exploring and revolutionizing the industry with innovative ideas. However, the analysis is constrained to a conceptual model, creating a real-time virtual environment will be the future agenda.