Impact of tobacco industry pricing and marketing strategy on brand choice, loyalty and cessation in global south countries: a systematic review
Yuvaraj Krishnamoorthy, Marie Gilbert Majella, Sharan Murali
Topics & Concepts
Tobacco industryBrand loyaltyMarketingLoyaltyBusinessPublic healthSmoking cessationAdvertisingEnvironmental healthMedicinePathologyNursingSmoking Behavior and CessationConsumer Market Behavior and PricingGlobal Public Health Policies and Epidemiology