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Understanding Users’ Content Contribution Behavior When Knowledge Can Be Priced

Ziwei Cong, Zhao Ying, Zilei Zhang

2025Marketing Science10 citationsDOI

Abstract

We find that allowing creators to produce paid content (e.g., paid live sessions) rekindles their declining motivation to contribute free content in specialized domains.

Topics & Concepts

Content (measure theory)Computer scienceKnowledge managementBusinessMarketingAdvertisingIndustrial organizationMicroeconomicsEconomicsMathematicsMathematical analysisOpen Source Software InnovationsKnowledge Management and SharingWikis in Education and Collaboration