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Can virtual streamers express emotions? Understanding the language style of virtual streamers in livestreaming e-commerce

Xiuyuan Gong, Pengkai Sun

2024Journal of Retailing and Consumer Services38 citationsDOI

Topics & Concepts

Style (visual arts)PsychologyHuman–computer interactionComputer scienceArtVisual artsAI in Service InteractionsSocial Robot Interaction and HRISentiment Analysis and Opinion Mining
Can virtual streamers express emotions? Understanding the language style of virtual streamers in livestreaming e-commerce | Litcius