Better self and better us: Exploring the individual and collective motivations for China's Generation Z consumers to reduce plastic pollution
Weisha Wang, Tingting Mo, Yichuan Wang
Topics & Concepts
ChinaPollutionEnvironmental economicsPlastic pollutionBusinessNatural resource economicsMarketingEnvironmental scienceEconomicsPolitical scienceEcologyBiologyLawEnvironmental Education and SustainabilityEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and Identification