User Responses Towards Augmented Reality Face Filters: Implications for Social Media and Brands
Carlos Flavián, Sergio Ibáñez‐Sánchez, Carlos Orús
Topics & Concepts
InteractivityAugmented realityOriginalitySocial mediaAdvertisingPsychologyQuality (philosophy)Face (sociological concept)BusinessComputer scienceMultimediaSocial psychologyHuman–computer interactionSociologyWorld Wide WebPhilosophyEpistemologySocial scienceCreativityVirtual Reality Applications and ImpactsDigital Marketing and Social MediaConsumer Retail Behavior Studies