How counterfactual thinking affects willingness to consume green restaurant products: Mediating role of regret and moderating role of COVID-19 risk perception
Yibo Xie, Wenbin Ma, Zelin Tong
Topics & Concepts
Counterfactual thinkingRegretPerceptionRisk perceptionAdvertisingPsychologySocial psychologyMarketingEconomicsBusinessComputer scienceNeuroscienceMachine learningEnvironmental Education and SustainabilityEnvironmental Sustainability in BusinessBehavioral Health and Interventions