The virtuous brand: The perils and promises of brand virtue signaling
Pierre Berthon, Sarah Lord Ferguson, Leyland Pitt, Emma Wang
Topics & Concepts
VirtueVirtuous circle and vicious circleBusinessPolitical scienceEconomicsLawMacroeconomicsPsychology of Moral and Emotional JudgmentEvolutionary Psychology and Human BehaviorConsumer Behavior in Brand Consumption and Identification