Developing personas & use cases with user survey data: A study on the millennials’ media usage
Mingyu Lee, Jiyoung Kwahk, Sung H. Han, Dawoon Jeong, Kyudong Park, Seokmin Oh, Gunho Chae
Topics & Concepts
PersonaUsage dataAdvertisingSocial mediaUser groupComputer scienceSurvey researchBusinessMultimediaWorld Wide WebHuman–computer interactionBusiness administrationPersona Design and ApplicationsService and Product InnovationInnovative Human-Technology Interaction