Doing the right thing: How to persuade travelers to adopt pro-environmental behaviors? An elaboration likelihood model perspective
Peng Cheng, Wang Wei, Shu Yang
Topics & Concepts
ElaborationPerspective (graphical)Elaboration likelihood modelAdvertisingProject commissioningPsychologySociologyMarketingSocial psychologyBusinessPublishingPolitical sciencePersuasionComputer scienceLawArtArtificial intelligenceHumanitiesEnvironmental Education and SustainabilityEnvironmental Sustainability in BusinessEconomic and Environmental Valuation