Norms triumph over self-interest! The role of perceived values and different norms on sustainable agricultural practices
Mingliang Wang, Shunlong Gong, Luyu Liang, Li Bai, Zhenlin Weng, Jin Tang
Topics & Concepts
AgricultureSustainabilityPromotion (chess)Sustainable agricultureVariance (accounting)Social norms approachMarketingPsychologySocial psychologyBusinessPublic economicsEconomicsPolitical sciencePerceptionEcologyBiologyAccountingNeuroscienceLawPoliticsEnvironmental Education and SustainabilityEnvironmental Sustainability in BusinessOrganic Food and Agriculture