Work of art in the Age of Its AI Reproduction
Ignas Kalpokas
Abstract
From a Benjaminian point of view, AI-generated art is distinct from both ‘traditional’ art and technologically enabled reproduction, for example, photography and film. Instead of mere mechanical representation of the world as it is presented to a device, AI-generated art involves identification and inventive representation of data patterns. This specific mode of data-based generation exceeds mere surface-level mimicry and enables deeper meaning, namely, an insight into the collective unconscious of the society. In this way, AI-generated art is never detached from society and the predominant social conditions while also reflecting the technology-induced transformations that today’s societies are undergoing. Thus, AI-generated art can be seen as capable of partly reversing the loss of auratic capacities that hand ensued with mechanical reproduction. Still, as a matter of continuity, AI-generated works enable the maximisation of exhibition value and capacity for audience enjoyment, rendering AI-generated art perfect for the age of increasing distraction.