Preference segments among declared craft beer drinkers: Perceptual, attitudinal and behavioral responses underlying craft-style vs. traditional-style flavor preferences
Sara R. Jaeger, Thierry Worch, Tracey Phelps, David Jin, Armand V. Cardello
Topics & Concepts
CraftPreferencePsychologyPerceptionFlavorStyle (visual arts)Social psychologyAdvertisingFood scienceMathematicsVisual artsChemistryArtBusinessStatisticsNeuroscienceSensory Analysis and Statistical MethodsWine Industry and TourismOlfactory and Sensory Function Studies