Ai robo-advisor anthropomorphism: The impact of anthropomorphic appeals and regulatory focus on investment behaviors
Tae Hyun Baek, Minseong Kim
Topics & Concepts
Regulatory focus theoryInvestment (military)Focus (optics)Service (business)Promotion (chess)MarketingFinancial servicesBehavioral economicsCertaintyPsychologyPublic relationsBusinessEconomicsFinanceSocial psychologyPolitical scienceLawCreativityPhilosophyOpticsEpistemologyPhysicsPoliticsAI in Service InteractionsDigital Marketing and Social MediaEvolutionary Psychology and Human Behavior