ENCL: Empirical Evaluation of Consumer Behaviour Analysis Model Using Internet of Things (IoT) Based Enhanced Neural Classification Logic
S. Sudha Merlin, K Malathy, Sridhar Ravi, Arun Mittal, S. P. Raghavendra, Hejab Al Fawareh
Abstract
The proliferation of consumer data can be attributed to “the Internet of Things (IoT),” which makes it easier to access and more detailed than before. In this research our purpose is to evaluate the effectiveness of a consumer behavior analysis model using data from IoT. The quality of the model is evaluated on multiple parameters - accuracy, predictability and business sense for marketing. It uses the analytics of huge amounts for data from IoT devices to predict patterns, customer preferences and trends. The proposed method called as Enhanced Neural Classification Logic (ENCL) is cross-validated with the already existing method, which is termed as Consumer behavior Forecasting Strategy (CBFS), and helps users to share gather or process information in a fast and cost-effective way through the proposed method. The results are useful to grasp the promise of IoT in more effective consumer behavior analysis. The research portrays the strengths, weaknesses and possible areas of improvement in this model which will be beneficial for both academic and industry practitioners. As such, the objective of this study is to show how an IoT-based consumer behavior analysis can increase business growth and customer satisfaction. The experimental evaluations demonstrate significant improvements in predictive performance over traditional methods, providing actionable insights for targeted marketing and strategic decision-making. The results highlight ENCL's potential to transform consumer behavior analysis by delivering more precise and nuanced understandings of market dynamics.