More than meets the eye: In-store retail experiences with augmented reality smart glasses
Philip E. Pfeifer, Tim Hilken, Jonas Heller, Saifeddin Alimamy, R. Palma
Topics & Concepts
Augmented realityPsychologyAdvertisingHuman–computer interactionComputer scienceInternet privacyBusinessVirtual Reality Applications and ImpactsConsumer Retail Behavior StudiesAugmented Reality Applications