Litcius/Paper detail

Visual elements in advertising enhance odor perception and purchase intention: The role of mental imagery in multi-sensory marketing.

Minghui Lyu, Qi Huang

2024Journal of Retailing and Consumer Services40 citationsDOI

Topics & Concepts

OdorMental imagePerceptionSensory systemPsychologyAdvertisingBusinessMarketingCognitive psychologyCognitionNeuroscienceOlfactory and Sensory Function StudiesConsumer Behavior in Brand Consumption and IdentificationColor perception and design
Visual elements in advertising enhance odor perception and purchase intention: The role of mental imagery in multi-sensory marketing. | Litcius