Do Italian consumers value health claims on extra-virgin olive oil?
Bernardo De Gennaro, Luigi Roselli, Francesco Bimbo, Domenico Carlucci, Carla Cavallo, Gianni Cicia, Teresa Del Giudice, Alessia Lombardi, Antonio Paparella, Riccardo Vecchio
Abstract
• Respondents valuing the organic clue are also interested in EVOO with health claims. • Consumers with a higher general interest in health value health claims on EVOO. • EVOO with health claims is of interest to those willing to use food as medicine. • Exposure to diseases led to a consumer appreciation of health claims on EVOO. • The market of EVOO with health claims is a potential niche market.
Topics & Concepts
Olive oilHealth claims on food labelsValue (mathematics)BusinessNiche marketMarketingFood scienceChemistryMathematicsStatisticsConsumer Attitudes and Food LabelingWine Industry and TourismSensory Analysis and Statistical Methods