Consumer behavior in an augmented reality environment: Exploring the effects of flow via augmented realism and technology fluidity
Ye Chen, Carolyn A. Lin
Topics & Concepts
Augmented realityRealismProduct (mathematics)CognitionComputer sciencePsychologyHuman–computer interactionAdvertisingMarketingAestheticsBusinessArtVisual artsMathematicsGeometryNeuroscienceVirtual Reality Applications and ImpactsFlow Experience in Various FieldsTechnology Adoption and User Behaviour