Is it an error to communicate CSR Strategies? Neural differences among consumers when processing CSR messages
Carlos Alberto Guerrero Medina, Myriam Martínez‐Fiestas, Luis Alberto Casado Aranda, Juan Sánchez‐Fernández
Topics & Concepts
Corporate social responsibilityPurchasingBusinessRelevance (law)Neural correlates of consciousnessPerspective (graphical)Value (mathematics)MarketingPsychologyPublic relationsComputer scienceArtificial intelligencePolitical scienceCognitionLawMachine learningNeurosciencePsychology of Moral and Emotional JudgmentBehavioral Health and InterventionsEnvironmental Education and Sustainability