The upside of being a digital pharma player
Alexander Schuhmacher, Alexander Gatto, Markus Hinder, Michael Kuss, Oliver Gassmann
Topics & Concepts
NoveltyPerspective (graphical)Pharmaceutical industryBusinessPharmaceutical sciencesDigital transformationData scienceCompetitive intelligenceInvestor relationsKnowledge managementComputer scienceMarketingArtificial intelligenceWorld Wide WebPsychologyPharmacologyMedicineStrategic managementSocial psychologyComputational Drug Discovery Methods