Metaverse-enabled entrepreneurship
Jörg Weking, Kevin C. Desouza, Erwin Fielt, Marek Kowalkiewicz
Abstract
Metaverse is expected to be a trillion-dollar market within this decade and to change the nature of entrepreneurship. However, research on metaverse, its opportunities, and challenges, as well as the nature of entrepreneurship remains scarce. This study lays out a framework to explore metaverse-enabled entrepreneurship with its enablers for supply and demand, and technological and social enablers. We show how metaverse enables transformational pathways, i.e., purely virtual, physical to virtual, virtual to physical, and hybrid, and shapes offerings, ventures, and processes. We discuss the implications for entrepreneurship research and lay out a future research agenda so that research can lead and inform practice.