A Second-Order Adaptive Network Model for Connecting Social Media Platforms and Users through Bonding by Faked Homophily
Giulia Bössenecker, Pim Mreijen, Jan Treur
Abstract
In this paper a second-order adaptive network model is introduced for presenting a user with content they like on a platform. The platform's method is using its so-called fake state. Simulation results have been performed with different scenarios for different starting values of the user and the platform. In all scenarios the platform's method can move towards the state of the user in order to achieve a form of bonding through faked homophily. After the user indeed connects to the platform it becomes more easy for the platform to move the user's preferences in a desired direction so that the platform can offer more adequate content more efficiently.
Topics & Concepts
HomophilyComputer scienceOrder (exchange)State (computer science)Social mediaSocial network (sociolinguistics)World Wide WebHuman–computer interactionAlgorithmFinanceCombinatoricsEconomicsMathematicsOpinion Dynamics and Social InfluenceComplex Network Analysis TechniquesOpportunistic and Delay-Tolerant Networks