Exploring tourists' purchase intention of food-related souvenirs
Chun Chen, Hung‐Bin Chen, Shih‐Shuo Yeh, Liang-Yi Tseng, Tzung‐Cheng Huan
Topics & Concepts
TourismAdvertisingValue (mathematics)Brand imageStructural equation modelingBusinessMarketingDestination imageConsumption (sociology)PsychologyGeographyDestinationsSociologyMathematicsArchaeologyStatisticsSocial scienceCulinary Culture and TourismDiverse Aspects of Tourism ResearchConsumer Behavior in Brand Consumption and Identification