Are two reasons better than one? How natural and ethical appeals influence consumer preferences for clean meat
Felix Septianto, Billy Sung, Chien Duong, Denise Conroy
Topics & Concepts
AppealNaturalnessPreferenceDisgustAppeal to emotionBusinessMarketingPsychologyFeelingAdvertisingSocial psychologyEconomicsPolitical scienceMicroeconomicsQuantum mechanicsPhysicsAngerLawPsychology of Moral and Emotional JudgmentBehavioral Health and InterventionsOlfactory and Sensory Function Studies