APPLICATION OF TECHNOLOGY ACCEPTANCE MODEL (TAM) IN FINTECH SERVICES
Arun Khatri, Nakul Gupta, Anupama Parashar
Abstract
Purpose -Financial Technologies (FinTech) is emerging as the core of digital innovation in the finance sector with promising technology and infrastructure. FinTech organizations are driven by data-finance, commodities, currencies, investment, payment systems, trading, exchange markets, regulation, consultancy services, banking, transaction settlement, financial intermediaries, and corporate governance. The purpose of this paper is to understand the consumer behavioural intentions in using Fintech Service, basis on the TAM, integrating brand and service trust to understand the influence on behavioural intention.
Topics & Concepts
Technology acceptance modelBusinessComputer scienceSystems engineeringEngineeringHuman–computer interactionUsabilityBusiness and Economic Development