Exploring the factors that drive millet consumption: Insights from regular and occasional consumers
Priya Shah, Neha Mehta, Sweety Shah
Topics & Concepts
MarketingConsumption (sociology)Framing (construction)PerceptionPopularityBusinessConsumer behaviourAdvertisingPsychologyGeographySocial psychologySociologySocial scienceNeuroscienceArchaeologyEnvironmental Education and SustainabilityBehavioral Health and InterventionsOrganic Food and Agriculture